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Soon Keong has over 27 years of professional and commercial experience. These include operating as the CFO of a regional group listed on SGX Mainboard, the Singapore Managing Director of a NASDAQ listed professional services group and heading up a number of M&A, Corporate Finance, Valuation and GRC/SOX practices of mid-tier accounting firms in Singapore. He has also held various supervisory and managerial positions with multi-national companies and a big-four firm in his formative work years.
Professional Qualifications and Affiliations
- Fellow (Non-Practising Member) of the Institute of Singapore Chartered Accountants (ISCA)
- Member of the Institute of Chartered Accountants ANZ
- Member of the International Association of Consultants, Valuators and Analysts
- Member of the Singapore Institute of Directors (SID)
Areas of Specialisation
- SME Advisory & Family Business Advisory
- Valuation for transactions and FRS requirement
- Corporate Re-organisation including corporate restructuring and distressed assets management
- Corporate Finance including IPO or fund raising for transactions and projects financing
- M&A, Transaction Support including Financial Due Diligence
Relevant Experience – Business Advisory
- Assisting owners of various healthcare and medical businesses in M&A for proposed PE funds’ buyout (2016)
- Assisting SME bosses in reviewing and restructuring their business for purposes of more streamlined approach to succession planning and eventual exit.
- Valuation of IT business for purpose of IPO consideration by Board (2016)
- Valuation of F&B chain for shareholders' dispute resolution (2016)
- Valuation of Events Management business for shareholders’ dispute resolution (2016)
- Valuation of a Oil & Gas business’ service contract for proposed acquisition into company by investor (2016)
- Valuation of UK hotel management business based on sports related F&B & hospitality assets in Europe for purpose of acquisition by Spore List Co (2015)
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