Our new Breakfast with BDO Consultants series starts with a powerful Branding workshop that packs everything you need to know about differentiating your brand. Our session teaches participants the method through interactive lectures and activities, and provide them with the tools to apply brand building in their organisation. In this workshop you will learn and practice the 3 steps for building a brand:
Step 1: Brand Audit: Learn the fundamentals of branding and how to conduct a brand audit by understanding yourself
Step 2: Brand Positioning: Learn how to position your brand by looking at your customers and competitors
Step 3: Brand Identity: Discover the key elements of a differentiated brand identity
Date: Thursday, 15 December 2016
Time: 9.30 am to 11 am (Registration starts at 9am)
Venue: Nanyang Room, 600 North Bridge Road, #17-01 Parkview Square, Singapore 18877
Fee: Complimentary (limited to two persons per organisation)
Who should attend: Professionals involved in brand development, marketing and change management, Business owners and entrepreneurs looking for the competitive edge in their business.
What Participants will Get
- Skill and knowledge to help you differentiate your own brand
- Support and advice from your practicing instructors
- A network of peers that spans across industries and functions
Note: The organiser reserves the right to change the venue, date and programme due to circumstances outside our control. Registration is on a first-come first-served basis and you will be inform via email (nearer the event date) when your registration is confirmed. Actual time and duration may differ slightly.